Synergy

Synergy is when different forms of media such as Trailers, Posters and Magazines work together in marketing a product so that the success of the film is overall greater due to the amount of media that has gotten involved with the promotion of the product. For example, when Disney films come out, they tend to sell toys and soundtracks as well as the film to market the film in as many different ways as possible. This is nothing but beneficial for the production companies because they will be making money off the synergistic products anyway, as well as marketing the film title in as many ways as they can.