The definition of an ident is a visual image, usually placed before the trailer or film, that shows the audience who has made the particular thing that they are viewing. Usually the company keeps the idents the same for all the films that they are associated with, but sometimes they tweak the ident to represent the genre of the film it is placed before. An example of this would be in this link below.
http://www.youtube.com/watch?v=JaqRwg2GP6w&feature=related
This short clip shows Lionsgate creating a different style ident to fit the horror genre. Another Example would be in 'Harry Potter', Warner Bros change the ident to fit in with the style of the film, this is shown in the link below.
http://www.youtube.com/watch?v=v6hzL_P5oow&feature=related
Both of these idents suit the films that they are being used in and this is a key method used by the production companies to keep the feel of the film consistent.
For the trailer me and my group are creating, I think personally that the Lionsgate link shown at the start of this blog would work very well keeping with the feel of the trailer. Another ident that I think would work would be the New Line Cinema ident for 'A Nightmare on Elm Street', this is shown in the link below.
http://www.youtube.com/watch?v=MnKspJsUde4
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